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Saturday, October 17, 2026
HubSpark Magazine

The Cadillac F1 team Employs Apollo Program Playbook to Build Unit from the Ground Up for Melbourne Grand Prix.

Approximately twelve months in the past at the Las Vegas Grand Prix, Cadillac were at last awarded the official approval as the world of Formula One's most recent entry for the 2026 season. Constructing the organization from the ground up has entailed a hectic work rate that the team boss, Graeme Lowdon, has likened to the Apollo program. As F1 arrives on Vegas this race weekend, Cadillac know the deadline is approaching.

The Tight Timeline to Melbourne

At the season finale of the season to be staged in the US, with around three months to go before they take to the track for the first time in Australia at the first race of 2026, the Cadillac F1 project have come on in leaps and bounds but, in what must seem like a sisyphean challenge, they are aware there will not be sufficient time.

The CTO, Nick Chester, came aboard the newly formed team in early 2023 shortly after it was formed, when the squad were without even an confirmed place. He has been at its center since then and has a wry smile when thinking about the ride.

“You might get a brief moment thinking back at what you have accomplished and say: ‘Amazing, isn’t this fantastic what we have built in less than three years,’” he notes. “Then the next minute you realize: ‘Well, we still have a great deal to do.’”

A Unique Task

Chester achieved victories at the Renault team in Fernando Alonso’s victorious seasons of 2005 and 2006 and was in command of technical development at the new Mercedes electric racing team, but no other project has been quite like the task of bringing the all-American Cadillac name, a manufacturer-backed entry backed by the owner, GM, into Formula One.

“Creating an F1 team from the ground up, when will you ever have the possibility to do that?” he observes. “It's unparalleled. In an existing team you won't have the opportunity to transform cultural approach.”

With each day that goes by thoughts are increasingly concentrated on the impending decisive point in the Australian GP and targets are being managed.

“One must presume that any new team coming in is likely to start at the back but just making it to the starting line will be an accomplishment in itself,” Graeme Lowdon noted earlier this year and while the CTO echoed this he believed the team had a statement to make as well.
“The initial objective we aim to demonstrate is that we deserve to be there,” Chester explains. “So we turn up and we function efficiently. We want to show that we are a serious contender performing the right things on the race track. After we’ve shown that we’re really credible, then we will focus on improvement subsequently.”

Racing Talent and Recruitment Drive

In the summer they contracted Sergio Perez and Valtteri as their pilots for 2026, a tandem remarkable for their priceless expertise in operating at the sharp end in two of the sport’s biggest teams, Red Bull and Mercedes-AMG, and Bottas expressed the sentiment of determined optimism.

“Naturally, we have a realistic outlook,” he said. “We face a massive task to do, and it’s going to be probably a challenging beginning, because this is Formula One. But we aren't joining to finish last. I believe with this setup, with this team, this staff, there’s no reason why we can't manage to get relatively quickly to the front and taste victory.”

To realize that ambition hiring has been in overdrive, with employees now at over 400 and planned to reach the goal of 600 swiftly. Complementing their present headquarters at the UK base, the organization are in the midst of completing an headquarters at Fishers, Indiana in Indianapolis and there is the GM works in Charlotte, where they are developing the plant to produce the 2029 engine, planned for 2029 – in the meantime they will run Ferrari engines – and the Toyota's wind tunnel in Germany. It is a complex organization, contrary to the movement in F1 for more centralization, and has led to the innovative team culture to which the CTO referred to.

Apollo Blueprint

“It’s highly modelled on the NASA moon mission,” stated the team principal ahead of the British GP in July. “We have a clear-eyed view, we recognize how challenging it is. The schedules, they’re super, super, super short. Well, it's not a space expedition, but it feels like it sometimes.”

So they have implemented, as opposed to the conventional chain of command, a flat management structure similar to that of Nasa’s, where there were a variety of Apollo teams all focusing on distinct elements of the project across a multiple sites.

“In a system where you follow a protocol where someone has a problem and they raise it up to their manager, that manager talks to a manager at a different location, it is relayed back, the process is very slow,” notes Nick Chester. “We give authority to team members to take charge. Moving away from managerial sign-off for each action is much smoother and quicker.”

Upcoming Challenges

The success of this flexible methodology will be proven in the intensity of Grand Prix next season and there is a considerable amount on the line for Formula One, too. The Cadillac team have taken on as their test driver the emerging American Colton Herta

About the author

James Robbins

Elena Voss is a digital marketing strategist and freelance writer passionate about helping brands find their unique voice.

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